Nikon Coolpix L20 Review

Along with other digital cameras in this series the Nikon Coolpix L20 is the most straightforward digital cameras I can recall testing. Sure a large part of this is down to its minimal set of features, but if you are looking for complete simplicity the Coolpix L20 is very hard to beat.

Key features include 10 megapixels and a 3.6x optical zoom lens. This gives you enough power for larger prints and although the amount of zoom available is near to the minimum expected it is still enough for a host of standard, social shots. Nikon has also included a large size LCD screen. It is 3 inches in size.

As you would expect for this type of camera the price has been kept relatively low. The body is made out of plastic and although too large for most pockets it is still a compact model. There is a raised, grip area on the front. This can help you to hold the camera steady when taking a shot.

The Coolpix L20 is one of a decreasing number of digital cameras to be powered by AA batteries. Cameras at this end of the market still tend to be battery hungry despite advances in technology so you will save yourself money in the longer term if you also invest in some good quality, rechargeable batteries.

Looking at the features that are available you get a standard movie mode and a selection of predefined scene modes. The movies produced should be of sufficient quality to playback on a TV screen, although it is worth stating that there is no widescreen TV mode and no High Definition settings. I use the landscape scene mode for any scenic shot I take with most Nikon digital cameras. I find this helps to stop sharpness falling away as you move out towards the edges of a photo.

You can focus from 5cm away from a subject in macro mode. I found my close up shots to be of good quality. When shooting bright shiny objects using macro mode you may have to look out for purple fringing showing up where your light source catches the subject. That problem aside you will have to pay considerably more to notice a significant difference in the quality of your close up shots.

A smile shutter mode has been incorporated for if you like the idea of firing off a shot automatically when the camera detects someone is smiling. I think this is a bit of a gimmick, but you might find it comes in handy now and again.

Shutter lag times for a single shot were in line with other similarly priced digital cameras, but I did detect the camera slowing considerably when reeling off more than one shot at a time. The camera is also a little slow to turn on and take the first shot.

There has been a glut of this type of camera introduced during the spring of 2009. Nikon themselves has introduced two new cameras with Canon, Olympus, Fuji, Panasonic, Pentax and Sony also pitching in with new offerings. Out of the cameras I have tested so far the Coolpix L20 along with the Coolpix L19 is the easiest to use and is just a shade behind the Canon Powershot A480 when it comes to picture quality. I especially like the amount of brightness Nikon manage to bring out in pictures even with cheaper cameras like this one. One downside when it comes to picture quality is that the corners of photos can be noticeably darker when the lens is not zoomed in at all. This is down to an imperfection in the lens and is difficult to overcome.

Why Are Compact Digital Cameras So Popular?

The most fashionable and widespread of all the camera types nowadays are compact digital cameras, which are now so affordable that almost every household has one. Designed to be stylish, with a moderate number of features they offer far more capacity than traditional, film-based models and give excellent results.

Unlike SLR or professional digital cameras, compacts are more like the entry- level cameras and are available in a wide range of makes, models and a diversity of features. Although the functioning of a digital SLR outclasses them, they are very convenient and an extremely popular choice for travel when you know that you’ll want to take a lot of photographs, quickly.

Reviews of compact digital cameras claim that they are the highest selling cameras in any store, mainly because many people ignore the countless features that are available and just want simple point and shoot photography. The benefit of this type of picture taking is that you are more apt to have a compact camera with you when that photo occasion arises.

Despite this modern compacts are, by and large, feature packed, with some having the ability to record sound and video as well as photographs and with prices of new cameras falling all the time regular upgrading is a practicable option.

The choices and features are boundless depending on what you require out of them. So what model to choose? I have listed a few of the popular examples to give you some idea of what to look for and what would suit your preference. This is by no means a comprehensive list and is just a random selection. There are many more on the market.

Sony Cyber-shot DSC-T70/B

A slim ultra compact camera with a 3.0-inch LCD screen, 8.1 mega pixels and 3x optical zoom.

For picture quality and build excellence the DSC T70 is amongst the top rated of compact digital cameras. A sleek design that is definitely pocket sized.

Canon Powershot SD20

An ultra compact camera with a 1.5-inch LCD screen, 5 mega pixels and 6.5x digital zoom. A small camera with high resolution and advanced performance and packed with features. Highly rated by consumers.

Fujifilm FinePix Z10fd

A slim, metal-bodied 7.2 mega pixel digital camera, 2.5 inch LCD display and 3x optical zoom.

Aimed more at the younger market who like cool exteriors and are style-conscious. It has a basic operation, but with an impressive list of features including Face Detection technology.

Kodak EasyShare V1233

A solidly built camera with an all-aluminum body, a 2.5 inches LCD display, 12 mega pixels and 3x optical zoom and the ability to capture HD pictures in 16:9 format. The V series is Kodak’s premium line of compact cameras and the V1233 is one of the top two models in the range.

Nikon Coolpix L14

An entry-level, lightweight, compact digital camera with 7.1 mega pixels, a 2.4″ LCD screen and 3x optical zoom

A true point & shoot camera that offers the world’s longest battery life with the claim of 1000 continuous photographs on one set of batteries.

These are just a few of the many compact digital cameras that are available for the consumer and whatever it is you want out of a camera there will be one to suit you.

Why Buy CoolPix P80 Digital Cameras

Why do so many people who are looking for high performance digital cameras with plenty of advanced features buy CoolPix P80 cameras? It’s because, despite its small size and affordable price tag, these cameras get the job done. The P80 model is part of the Nikon CoolPix Performance Series after all. And it definitely performs, sometimes above and beyond what you might expect. There was a time when, in order to get a camera with the features you needed to produce near professional quality pictures, you had to sacrifice something, namely compact size. But the P80 has a lot of power packed into a small, streamlined package.

One of the major reasons serious photography enthusiasts buy CoolPix P80 digital cameras is the telephoto lens. Before the P80 came along, cameras this small just didn’t have telephoto lenses. In order to enjoy the benefits of that feature, you had to accept that you would be lugging around a camera that was a little bulkier and more cumbersome than you liked. Then along came the P80, which Nikon called “The World’s Most Compact Super-telephoto Camera.” And it wasn’t false advertising. And it wasn’t false advertising. In fact, the P80 is equipped with an 18x Optical Wide-Angle Zoom NIKKOR Lens. Pretty impressive considering the camera’s size. With this lens, you can capture everything from the sweeping grandeur of the Grand Canyon, to a bee setting down on the petal of a flower.

Another one of this camera’s great features is Optical Vibration Reduction Image Stabilization. Which basically means the camera compensates for shaky or unstable conditions. More than one great picture has been ruined because the photography was jostled by something. Maybe they were in a car driving over shoddy roads, or on a boat sailing on choppy waters. Whatever the cause, the shakiness can result in blurry, unfocussed pictures. But thanks to Nikon’s VR system, the pictures you take on your next boat trip will be crisp, clear and sharp, even if the waters are a little choppy.

The P80 has many advantages over traditional cameras. And one of them is that it can do more than take great pictures. It can also record home movies. Imagine it. You are at your annual family picnic, taking pictures of the festivities when, suddenly, the kids at the picnic start to dance. It’s a moment you just have to capture. And while taking some pictures would be a great way to do that, you can do even better. So you aim your camera and press record. And, just like that, you aren’t just taking snapshots, you are filming a home movie, complete with sound. Later, all you have to do is connect your camera to your television set, and you can relive that moment as many times as you want.

And those are just a few of the great features those who buy CoolPix P80 cameras can enjoy. In fact, photography buffs will find that discovering each new feature, and learning to use it to its fullest, is part of the joy of owning this exceptional camera.

The Best Nikon SLR Cameras Over $1,000

Nobody likes to be constrained by a budget, least of all me, and even more so, by wife. But hey, that’s a story for another discussion. Let’s stick to talking about digital cameras here, and more specifically Nikon digital SLR cameras. It’s no secret, that Nikon makes some of the best digital SLRs out there, and they have quite a few to choose from.

For this discussion, we’re going to stay away from the beginner entry level SLR models, and focus on those cameras that appeal to those of us with more photography skill, or simply a bigger budget that compensates for a lack of skill. I don’t really fit into either of these categories at the moment, but hey, things are changing.

Lets start with the Nikon D90. A camera that just beats the $1,000 entry barrier, but comes with a generous 12.3 megapixels. Now I know you may have read my other discussions about how megapixels really don’t matter, but that works better for people and cameras that don’t have many. The D90 comes with other nice features like dust control, live view (all you purists out there just need to get over it), and some nice face detection abilities.

For the more advanced photographer (not the same as the guy with the bigger wallet), you should have a look at the D200. If your looking for speed from a camera, this baby’s got it. By speed, I’m talking about a fast shutter speed, and the ability to take rapid fire pictures one right after the other. It’s been out for a while, since 2005, which explains why it’s only got 10 megapixels, but it’s also a testament to how good a camera it really is. To still be a viable model, almost four years after it’s launch.

The Nikon D80 SLR Digital Camera – All the Reasons to Buy

My Nikon D80 SLR Digital Camera Review

Late in 2006 Nikon, a relatively unknown Digital SLR Camera manufacturer released onto the market what they called the Nikon D80 SLR Digital Camera, whose combined parts were made up of the best features from its predecessors, namely the Nikon D50, D70 and the D2x.

Up till then, photographic enthusiasts relied almost exclusively on the bulkier 6 Megapixel Nikon D70 for their digital photographic needs, or a combination of the Canon EOS 300D and Sony Alpha A100 which were, to say the least, leading the pack up till then.

To put it in layman’s terms, here was a camera that well meaning photographers could associate with! Unlike the rangefinders of old where you had to wear an eye patch like Captain Jack Sparrow just to squint into the view finder to find your target, this camera comes standard with a bigger optical viewfinder that has a a 0.94x magnification, a welcome relief to the eyes!

For those whose inclination does not include squinting your eyes, you’ll be pleased to note that the Nikon D80 SLR Digital Camera spots the D200’s characteristically large 2.5 inch rear LCD display with built-in slideshow option which, in this day and age, comes in handy when you want to show off the images of your nephew’s Bar Mitzvah long before you even to use them as a screen saver on your boss’ work computer!

In the hand, Nikon D70 enthusiasts will not be disappointed as the Nikon D80 SLR Digital Camera grip feels much like it’s predecessor, though lighter, and with a large 18-135mm DX kit lens which make a killer photographic tool for the amateur and intermediate photographer, as if this was all, this baby can accommodate any lens from other Nikon SLR Cameras, a feature which has left the competition wiping their brows as each of their cameras can only take specific lens.

What I love the most about the Nikon D80 SLR Digital Camera is not so much the large LCD display screen, though this comes in handy on San Diego beach when vying for attention with sweltering heat whilst the rest of the country freezes, but the noise level of the shutter.

In case you’re not familiar with SLR Cameras, ISO and noise can make or break a camera but thank goodness the noise levels are relics of the past for, with the Nikon D80 SLR Digital Camera, you’ll constantly be gawking over and over at the LCD screen just to make sure that shoot was taken…it’s that quiet folks!

Add to the mix a 10.2-megapixel CCD image sensor optimized to capture all the details of the moon!

Having worked in the safari environment for the best part of my life, I used to receive mixed reactions from Rich Texan tycoons when shooting Buffalo or Elephant from a hideout with a loud and noisy camera, until one “very concerned” tourist decided to buy me the Nikon D80 SLR Digital Camera, after which the only part noisy was my mouth around the boma (camp fire) in the evenings during dinner when oows and aaahs were going around when eyes saw my pictures…they were, and still are that vivid and crystal clear.

I attribute the picture resolution to RAW technology, a feature the Nikon D80 SLR Digital Camera has to take pictures in their raw format (like negatives), allowing storage of more pixels than an ordinary .jpg image would allow.

If it bothers you when wondering how humans lived before cellular phones, then perhaps it’s time to begin another serious journey into how we managed with film and not memory cards!

It’s no wonder then that the Nikon D80 SLR Digital Camera is leagues apart from its competitors. With SDHC memory with capacities up to 32GB, which is about the size of over 1 million 36 roll 35 mm film, you have a lifetime of picture taking ahead of yourself.

Brace yourself, you may never be the same person you were before!

Nikon D200 10.2 Megapixel SLR Digital Camera Review

The Nikon D200 10.2 megapixel SLR digital camera is a professional camera which is also aimed at the serious amateur digital photographer as well as the professional. It combines the look, feel and functionality of Nikon’s D2 professional line with much improved ease of use and on the fly picture quality.The Nikon D200 dSLR has been constructed to join Nikon’s technology with advanced features carried over from previous Nikon prosumer cameras (such as the d70), providing exceptional and versatile imaging performance, fast shooting, and even faster response. Nikon’s new proprietary image optimization mode allows you to produce photographs with a range of optimization of picture sharpening, tone, color, and saturation with several additional settings for even more customization.

The D200 boasts a lightweight yet durable magnesium body and a sealed system that guaThe Nikon D200 10.2 megapixel SLR digital camera is a professional camera which is also aimed at the serious amateur digital photographer as well as the professional. It combines the look, feel and functionality of Nikon’s D2 professional line with much improved ease of use and on the fly picture quality.The Nikon D200 DSLR has been constructed to join Nikon’s technology with advanced features carried over from previous Nikon prosumer cameras (such as the d70), providing exceptional and versatile imaging performance, fast shooting, and even faster response. Nikon’s new proprietary image optimization mode allows you to produce photographs with a range of optimization of picture sharpening, tone, color, and saturation with several additional settings for even more customization.

The D200 boasts a lightweight yet durable magnesium body and a sealed system that guards the camera from the elements and dust, making it ideal for outdoor use. The shutter, which incorporates a double blade mirror system, has been tested to well over 100,000 actuations and can easily be expected to outlast any previous versions. The Nikon D200 10.2 megapixel digital offers more than 40 custom settings and it’s easy to adjust the photographer’s preferences at the touch of a button. The generous 2.5″ viewfinder offers a bright and easy to read screen with enough magnification for on the fly red eye reduction and light editing.

The D200 features up to 5 fps continuous shooting, and has generous enough built in memory to prevent delays while writing information to it’s memory card. This featureis really useful when shooting fast moving motion events like sports and the impressively fast autofocus mechanism means a photographer can shoot fast but maintain high quality.Nikon’s new, versatile autofocus features a 11-point auto focus system handed down from Nikon’s D2 series as well as a 7-point autofocus to detect larger objects in motion easily. Thanks to the quarter second boot, the Nikon D200 is ideal for capturing unexpected images. The included rechargeable lithium battery delivers power to the camera to support up to 1,800 images on a single two and a half hour charge.

To satisfy the demands of both passionate and armchair photography enthusiasts, Nikon introduced their widely anticipated Nikon D200 SLR. The Nikon D200 is a high performance digital SLR camera combining new technologies with advanced features inherited from Nikon’s professional digital SLR cameras. The Nikon D200 10.2 megapixel is designed to include more features than any other camera in its class, allowing enthusiasts to take pictures in a way that once was only for professionals. Like all Nikon digital SLR cameras, the D200 is compatible with over 50 high-quality AF Nikkor lenses, making it one of the most versatile prosumer digital cameras available today.rds the camera from the elements and dust, making it ideal for outdoor use. The shutter, which incorporates a double blade mirror system, has been tested to well over 100,000 actuations and can easily be expected to outlast any previous versions. The Nikon D200 10.2 megapixel digital offers more than 40 custom settings and it’s easy to adjust the photographer’s preferences at the touch of a button. The generous 2.5″ viewfinder offers a bright and easy to read screen with enough magnification for on the fly red eye reduction and light editing.

The D200 features up to 5 fps continuous shooting, and has generous enough built in memory to prevent delays while writing information to it’s memory card. This featureis really useful when shooting fast moving motion events like sports and the impressively fast autofocus mechanism means a photographer can shoot fast but maintain high quality.Nikon’s new, versatile autofocus features a 11-point auto focus system handed down from Nikon’s D2 series as well as a 7-point autofocus to detect larger objects in motion easily. Thanks to the quarter second boot, the Nikon D200 is ideal for capturing unexpected images. The included rechargeable lithium battery delivers power to the camera to support up to 1,800 images on a single two and a half hour charge.

To satisfy the demands of both passionate and armchair photography enthusiasts, Nikon introduced their widely anticipated Nikon D200 DSLR. The Nikon D200 is a high performance digital SLR camera combining new technologies with advanced features inherited from Nikon’s professional digital SLR cameras. The Nikon D200 10.2 megapixel is designed to include more features than any other camera in its class, allowing enthusiasts to take pictures in a way that once was only for professionals. Like all Nikon digital SLR cameras, the D200 is compatible with over 50 high-quality AF Nikkor lenses, making it one of the most versatile prosumer digital cameras available today.

Nikon D90 Review – No Fluff

Yes, Nikon has done it again. It seems that as of late this camera manufacturer can do no wrong in the world of DSLRs. Replacing the now obsolete D80, this masterpiece is all the camera you need to take the worlds best photos.  In comparison to the D300, this camera boasts many of the same features, with some improvements, all in a lighter package. This is Nikons smartest DSLR, outhandeling both the D3 and D300 at a much higher price tag. Of course there is always a lot of fluff added to a new prosumer camera in order to catch the eye of those who are not in the know, but there is also a lot of very useful groundbreaking improvements in the Nikon D90 that just are not offered in the D80, or D300 for that matter.  

If you are in the $1000 dollar range for a camera, this is your best choice. On it you will receive a lot of what makes the $5000 D3 great, at a fraction of the price. The first thing you will notice is the scaldingly bright and stunning 3-inch LCD. The colors are vivid and accurate. What’s also great is that it doesn’t drain the EN-EL3e battery very quickly. The camera is rated at 850 shots with a mix of flash. Move over D3.  

The image sensor though being DX rivals the D3, D300 and D700 in photo quality. In regular shooting amidst decent light, you will not notice a difference. Even for all you people who like to blow up a photo to 300% and scour for imperfections will be pleasantly surprised. In low light higher ISO the D300 will improve slightly, and the D3 will improve quite a bit more. $4000 more? I don’t think so.  

Live view also makes an appearance on the D90. Now this is unlikely to be used a whole lot by the photo enthusiast. However it is very useful when passing the camera off to friends and family so that you can get in some of the stunning pictures. It seems that now everyone has become dependant on LCDs to take photos, we have point and shoots to thank for that. If you already own a DSLR you will no doubt notice that folks are intimidated to even hold a DSLR let alone shoot one. This is where live view helps out tremendously. It takes the intimidating, and makes it far more than comfortable for someone who is used to holding out his or her camera at arms length. Also the lower weight and plastic body of the D90 help reduce intimidation factor.   

Video. Yes the D90 has it. Use live view and quick as can be you are making a movie. But that is where your excitement will end. To be honest, the lack of in video focus is no good at all. Your little point and shoot will most likely do a lot better in the video arena. And for $150 you can get a camera that will also capture stereo sound. Its nice to have the ability to take a flick when the time is right, but don’t depend on it for any serious film work. Focused roles Nikon! 

Speed. The D90 is quick at 4.5 frames per second. Not as fast as the D300, D700 or D3, but you have to ask yourself is the extra speed and memory card clogging capacity of the D3 worth the extra four grand? I say no way. In just about everything else these cameras are equal. 

Some of the other salesy features include face recognition auto focus, in camera editing, distortion controls, scene modes, slide show etc. The Nikon D90 is a terrific photo tool. For most, it will replace the more expensive D300. The D90 offers the same and sometimes better photo quality, with added new features. The lighter package will be much appreciated by everyone who will have this hanging around his or her neck. You get the exact same brilliant 3-inch LCD. You can’t go wrong! Get it today.

Which Nikon Digital Camera Should I Buy?

Many people look for digital cameras by brand name. Which Nikon digital camera should I buy is a popular question from digital camera enthusiasts. Anyone who has used Nikon film camera knows that Nikon is a leader in the camera world. The digital cameras are just as popular. The Nikon CoolPix S50C and the CoolPix P4 are compact cameras with some impressive features. The Nikon P4 has 8 megapixels with a two and a half inch viewing screen with auto mode. This camera has a slim body that could be harder to use for someone with larger hands. For the price, this camera is a bargain.

The Nikon S50C offers 7.2 megapixels and has a wireless interface. The camera itself is impressive with a three-inch viewing screen and three times optical and four times digital zoom. The camera is very compact and slim. When you are thinking about which Nikon digital camera should I buy, you would be pleased with the Nikon S50C because of all the options and features. The prices are just right for any beginner or experienced user. Choosing between these two cameras would be easy after you read the reviews as well.

Which Nikon digital camera should I buy is always a question to ask yourself. You can read the specifications of the cameras, reviews by other users and see what the performance of the camera is by reading consumer reports. What you do not want to do is buy any camera without seeing what they all have to offer. The WI-FI Nikon S50C is definitely a nice camera with good reviews and the wireless interface does add to the beauty of the camera. You just need to compare and select the camera that will work the best for what you need it for.

How to Buy a Digital Camera

Are you buying your first digital camera? Well, you must be confused by the bewildering range of models out there. How do you know which model will suit your needs? To make things worse, digital cameras do not come cheap. Choosing a bad camera will easily cost you a few hundred dollars.

In fact, buying a digital camera need not be a difficult task. I’ll highlight the key considerations you need to think through before making that purchase decision. Always, always remember to consider these factors when buying a digital camera:


  • Battery Life

  • Number of Megapixels

  • Zoom Lens

  • Exposure Control

  • User Controls

Battery Life


This has got to be one of the most overlooked features in digital cameras. I know many people who go for the latest and greatest digital cameras which are short in the battery life department. If you want to take good photos, your camera needs to powered for extended periods of time. I’ve found that cost and battery life don’t go together – many cheap cameras have good battery life, while some high-end models drain your battery really fast. Make sure you choose a camera that has good battery life.

Number of Megapixels


The megapixel rating of a digital camera determines how much fine detail you can capture in your shots. Typically, the number of megapixels can range around from 2 megapixels to 8 megapixels. How do you decide how many megapixels you need? As a rule of thumb, if you’re only interested in taking small snapshots to send via email or for posting on the Web, you won’t need more than 2-megapixels. If you want large print outs of your gorgeous photographs, then you’ll probably want to get 5-megapixel cameras and above. You may want to refer to this guide for more information.

Zoom Lens


You’ll definitely want a camera with decent optical zoom. Now the keyword here is optical zoom (as opposed to digital zoom). Optical zoom physically moves the camera lenses to zoom in on a subject. Digital zoom, however, digitally averages and magnifies the image within the camera’s microchip – resulting in poor picture quality. Many manufacturers’ advertisements talk about digital zoom instead of optical zoom – so do be careful when choosing. I’d recommend getting at least 3x optical zoom in any camera you buy.

Exposure Control


The ability to control exposure settings such as shutter speed and lens opening is critical to professional photographers. Cheaper digital cameras only allow you to shoot photos in automatic mode – just press the shutter release and voila, your picture is taken. More advanced users prefer to tweak the shutter speed and aperture to capture fast moving objects or blur the image background. Choose a camera with good exposure control if you foresee yourself taking on photography as a serious hobby.

User Controls


If you are getting a point-and-shoot camera, make sure you find one that’s easy to use. User controls to set resolution, macro mode, flash and exposure should be within easy reach. Of course, if you’re a serious photography buff who wants to take the time to tweak all sorts of manual settings, then this many not be so critical. I prefer to try out the camera first in the store – play with the controls and get comfortable with them. Only then will you know whether it’s comfortable enough for you.

Conclusion


Well, I do hope this article has helped you understand what factors to consider when buying a digital camera. A general piece of advice I can give is – if you’re a total newbie, don’t go for the latest digital SLR. It may be tempting to get that Nikon D70 right from the start, but I’d reckon its much better to start off with a cheaper camera first. Learn, experiment and build up your digital photography skills. Once you’re more skilled, then proceed to upgrade to a better camera. Good luck and happy shopping!

Keyword Lists – Their Proper Care and Feeding

One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its best, possibly due to neglect?

To properly care for your Keyword List you need to understand its different needs and functions. We can divide the list into several broad categories.

1. Master Keyword List – this list has all the keywords that you can come up with for your particular need. All other lists are taken from this Master List.

2. Pay-Per-Click List – this is a subset of the Master List and will vary depending on how you are using PPC and which search engines you are buying positions in.

3. Tag List – this subset of the Master List helps you fill in those Meta Tag fields. Although many search engines are not currently paying much attention to Meta Tags, that could change at any time and the search engines will not let us know if or when they begin watching Meta Tags again. So the safe bet is to still keep these tags properly populated.

4. Web Site List – this is another subset of the Master List and is more targeted than the PPC list. This list also helps you write powerful content on your site. And don’t forget to refer to this list when setting up the Alt tags for your images (you are using Alt tags aren’t you?).

5. Email List – Are you using keywords in your email? You should be. Keywords are not only used to help people find your site in search engines, but they are words people are actively searching for. Your marketing should be addressing their needs, and your keyword list shows you what they are looking for. Just like creating copy on a web page, use the keyword list to target your email campaigns as well.

So how do you go about creating the Master Keyword list? You first have to decide what you need from your keywords. Most likely you will have a product or service that will dictate the broad category for the list. As an example I will use Nikon Camera as my starting point. Maybe I have a site that specializes in information about Nikons, or I have a store that sells Nikon Cameras, or maybe I sell software that would complement a Nikon Camera. These questions and more will begin to focus your keyword search.

Start by building a basic list using this approach, you don’t need to capitalize, leave everything lowercase.

nikon, nikon camera, nikon information, nikon sales, nikon software

Put down the basic keywords that spring into your head when thinking about your subject. This does not need to be an exhaustive list, just a starting point.

We now need to expand on this list by using tools freely available on the internet. My personal favorite is on Overture.com in their Resource Center. They have a valuable little tool called the Keyword Selector Tool. This tool will give you a list of keyword searches on Overture over a one month period. Simply type in your keyword and hit the button. You will get a list of keywords including the keyword you typed in and the number of searches performed on the keyword.

A search for “Nikon” came back with 100 keyword possibilities. Depending on your original keyword search you may have to clean this list up a bit before using it. For instance one of the keywords was “Nikon rifle scopes”, not what I need so I will delete that one. I usually copy the information from this web page and paste it into an Excel spreadsheet where I can manipulate it as I like. Each month you may get a different set of keywords on Overture, so don’t just do this one time and forget it. Keep on checking back to add more keywords to your list.

Another valuable tool is over on Google. (https://adwords.google.com/select/main?cmd=KeywordSandbox)

You can also find this tool in the Tools section of Google Adwords. This is used like the Overture tool, simply type in your keyword and click on Get More Keywords. This search gave me 225 possible keywords, many of which I will clean out. A nice feature of the Adwords tool is that it allows you to download the list as a CSV file for use in Excel or another program.

There are many other sources for keyword lists. A good place to start is on Search Engine Watch at http://searchenginewatch.com/facts/article.php/2156041

Don’t forget specialized sites like eBay. They have a banner ad program named eBay Keywords where you can find suggestions for keywords to use with banner ads on eBay. http://ebay.admarketplace.net

And finally pay attention to the log files for your web site. You will have a list of searches people used to find your site. This is a very targeted list of keywords that were actually successful in driving traffic to your site.

Now that you have a huge list of keywords you are ready to create your Master Keyword List. Place all these keywords into a spreadsheet and clean out the inappropriate keywords (like “Nikon Binoculars”). Then arrange in order from most relevant to least relevant.

You need to weed this Master List down for your PPC campaign. You may find that the keywords near the top of your list are the most expensive and that the ones in the middle may have a better cost to sales ratio. But the more keywords you can use on PPC, the broader your exposure.

The top 25 should work well for your Meta Tag list. Depending on your needs you may need to remove duplicate words. Try to limit any individual word to 5 uses or less (example: don’t use “nikon” more than 5 times).

The top 10 keywords are your sales words for your web site and email campaigns since these are the most tightly focused keywords in the list.

Don’t forget that the needs of your list will be changing as the market place shifts. Every month or so do a new search for keywords to keep your keyword list up to date. Trim out the words that are either no longer appropriate or effective. Be sure to keep an eye on your log files. Keep your sub-lists current. And give your Keyword List the care and attention it needs to live a long and active life.

And finally, if only 4 people purchase some training off of my site due to the keywords in this article I can finally get that Nikon Camera that I have been wanting.